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“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.” —Jim Collins, author Good to Great, coauthor Built to Last From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?” The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.
How ordinary managers in any economy can do extraordinary things to build sustainable growth engine The Catalyst speaks to all managers who have ever been handed ambitious growth targets but little guidance on how to hit them. Managers like you who, year in and year out, face “the terror of the plug.” The boss expects you to deliver a daunting revenue target but offers little advice on how to get there. Even worse is “growth gridlock,” when your company won’t support your great ideas until you prove they’re good–which is impossible since you can’t get the proof until you’ve tried them out first. Stuck between a rock and a hard place, you spend your time persuading with PowerPoint presentations instead of pursuing opportunities. What does it take to overcome such seemingly insurmountable roadblocks? How can you crack the code to discover and pursue new opportunities? How can smart organizations recruit growth leaders, train them, and learn from them instead of getting in their way? These are the questions explored in The Catalyst. Based on years of research, this inspiring book reveals that the most potent drivers of growth are unsung heroes who often go unnoticed: ordinary middle managers who do extraordinary things. Intrigued by how some people were able to consistently deliver the numbers–despite both internal obstacles and highly challenging conditions in the marketplace–the authors discovered not only how they did it, but also the personal and psychological characteristics of those who succeeded. They distilled the lessons into practical tools, including: • Turn lemons into lemonade: How what may appear to be flat or dead-end businesses can be turned into growth-oriented enterprises that create cool new products and tap new audiences. • Get a bigger box: How not to just “think outside the box,” but create a bigger box by being wired for opportunity. • Get rid of the monkey: Why the real monkey isn’t Corporate on your back, but Corporate in your head. • It could be staring you right in the face: The hidden secret of growth is not relying only on development of dramatic new products or technological breakthroughs, but finding opportunities already there that are overlooked by the competition. • Do It. Now!: Breaking through growth gridlock comes from “learning by doing,” not through detailed analysis and planning. The Catalyst is for people in the middle looking to free themselves from the shackles of business as usual–and deliver the organic growth that’s demanded of them. But it’s also for CEOs and CFOs who want to release the creativity lying dormant within their businesses. From the Hardcover edition.
'The next JK Rowling' (Today Programme, USA) 'An astounding achievement. I can't wait for the second book! *****' - Reader Review 'A great read for those who enjoyed The Hunger Games and Divergent. *****' - Reader Review ____________________ Rose Elmsworth has a secret. For eighteen years, the world has been divided into the magically Gifted and the non-magical Ashkind, but Rose's identity is far more dangerous. At fifteen, she has earned herself a place alongside her father in the Department, a brutal law-enforcement organisation run by the Gifted to control the Ashkind. But now an old enemy is threatening to start a catastrophic war, and Rose faces a challenging test of her loyalties. How much does she really know about her father's past? How far is the Department willing to go to keep the peace? And, if the time comes, will Rose choose to protect her secret, or the people she loves? ____________________ Further praise for Helena Coggan and The Catalyst 'The Catalyst is a complicated, rich world of magic and danger . . . Both fantastical and startlingly relevant and contemporary, it's tense, exciting, engaging and has at its heart a central character whose incredibly personal story becomes caught up in huge battles and some even bigger ideas.' - Claire North, author of The First Fifteen Lives of Harry August 'A pulsing, labyrinthine, emotionally visceral plot' - Metro 'A phenomenal achievement . . . assured, frightening, action-packed' - Observer
At high-pressure chemical plants in the United States and Germany, the race to process a new wonder chemical is on. The stakes are high - and the competition is reckless, desperate and fierce. Trialine. Wonder Drug. If synthesized, its possibilities are endless. Fabulous. It will revolutionise the 21st century. And it will make somebody famous. And somebody very, very rich. But the key to the process is held by somebody who doesn't know it. Somebody who will be transformed forever. Somebody who is destined to be... The Catalyst.
BACK IN TIME OUT OF TIME! The Timegazer went where no other research vessel had gone. 70 million years past to locate, observe, and record the great meteoric impact that would wipe out the dinosaurs and give rise to mammalian supremacy. What it found, and what it did not find would shake the whole of human history forever!